Sony Can Not Sell You One. Want to Purchase a PS4 Pro in India? Too bad, as you can not do this officially with a guarantee anymore. This is some thing Saikat Koley Saiko learned the hard way.
“I was looking for a PS4 Pro and that I wished to purchase it formally. It wasn’t available anywhere in the city, not at Croma or Bajaj or anyplace. I was fed up and that I had two choices – I either import or I buy it in the gray market,” Saiko tells Gadgets 360.

Though far more easily available, the PS4 Slim wasn’t an option for him as he was trying to find a “no compromises experience”. This is what the PS4 Pro promises with features like 4K resolution and a higher frame rates in titles that are supported. Saiko didn’t want to buy an Xbox One either.

“There’s no point to buying the Xbox One as all games are on PC too [thanks to Xbox Play Anywhere],” clarifies Saiko.

Nevertheless, it is not just customers like Saiko – multiple merchants and vendors speaking to Gadgets 360 on the condition of anonymity have pointed out that the PS4 Guru has not been available in India even though it’s officially established in India.

“No shares because February”
“I have not got inventory since February,” an employee of a huge consumer electronics chain. “We get at least a dozen queries weekly but we can’t supply a single unit since Sony has not given us some PS4 Pros since launching.”

“Earlier we had been told that we’d find the PS4 Guru from August. That shifted to September. Then we were advised that due to Diwali we will only get it by November 20. On November 17 we were told we are not getting stocks,” an independent store owner affirms. “I really don’t understand why Sony India gives us the run around.”

Other have opted for less official way of meeting demand. In Mumbai alone, there is an influx of around 100 to 150 PS4 Experts through grey and parallel imports over a weekly basis. These are sold offline, or online through third party sellers on websites like eBay.

“There’s no point in depending on Sony. We heard from them there will not be any PS4 Pro officially till next year.”

For its part, Sony India is painfully conscious of the PS4 Pro’s non-existence in retail after a formal release.

“There shall be supplies for PS4 Pro in the near future, however today we’re unsure of the specific deadline of the next bunch of Pro provides — we shall update when we have clearer date of accessibility,” the company told Gadgets 360 via email.

But, Sony has refused to give a motive for the same. One possibility could be international supply problems that Sony confessed to confronting in June this year. But this does not seem to be the case, with Black Friday deals galore on the PS4 Pro in areas where it’s available, like the US and Europe.

Before, Sony India has struggled with this. We have seen it with the PS4 wherein Sony emptied its launching stock of 4,500 units entirely. If you were not amongst the lucky few who got a launching unit, you faced a very long wait to buy one because the consoles now needed clearance in the BIS until they could be marketed, which required almost five weeks. This is the same reason why the PS VR and PS4 Pro were delayed in India to start with. Even though the former remains easily available in shops across the nation.

Or perhaps it boils down to price, quantity, and scale. The widely accepted install base for your PS4 in India sits at the range of 220,000 to 250,000 units such as gray market sales in addition to the restricted PS4 Pro sold through various channels (official or otherwise) sold till date. While it’s tracking higher than that which the PS3 did in precisely the same time period, it’s still a far cry from Sony’s successes in different areas like the Middle East, where the earnings spanned a million PS4s two years back.

There’s also the issue of pricing. The official price of a PS4 Guru in India with guarantee is Rs. 38,990, although it retails through the gray market between Rs. 32,000 depending on the shop. Taking into consideration the demand outstrips supply for your PS4 Pro at that price, is Sony simply content with letting the grey market cover user wants, waiting to step in when and when demand hits critical mass in a cost it fit?

Sony is marketing a console you can not buy
What this means is, you might have bought a PS4 Guru from a PAL region and be covered for the most part. This option isn’t available any more.

Among the numerous PS4 Pro ads at IGX 2017, a Mumbai gaming occasion that Sony was a part of.

“We do not provide warranty to non-BIS certified products,” Sony India supports.

Despite all of this, Sony India perplexingly promotes the PS4 Guru as being available officially. At IGX 2017, a Mumbai gaming occasion where Sony took part, there were a few hoardings proclaiming PS4 Guru’s 4K FIFA 18 experience.

The initial half of 2018 sees a plethora of games which are going to be promoted as optimised for the PS4 Guru, including Much 5 and Monster Hunter World to name a few, besides Sony’s own stable of exclusives like God of War, Days Gone, and Detroit Become Human. It is a given that the above games will soon be available lawfully in India, it is just that the capacity to play them at their finest on console will be limited to a few willing to risk buying a console without a guarantee.